Valley
Voice
(reading service for the blind).
This section describes Valley Voice's:
Quick Facts, Mission,
Purpose, Organization,
Funding, Identifying Name/s,
Identifying Numbers, Identifying
Images, and History.
(Top.)
Quick
Facts.
Name: Valley
Voice
Abbreviation: V.V.
Purpose: Reading service for the print-impaired.
Method: Volunteers read time-sensitive print matter (primarily newspapers)
for broadcast to blind, partially-blind, and medically print-impaired people,
while Staff delivers service via Cable TV and Subcarrier Band radio broadcast.
Non-profit charity? Yes.
501(c)(3) Organization? Yes (thru' the James Madison University Foundation).
Federal I.D. number (EIN): (must use James Madison Foundation EIN:
54-6001-756).
Able to accept property donations? No (unless for use --example:
computers).
Able to accept regular cash / check donations? Yes.
Able to accept grants? Yes.
Sub-office of federal govt. ? No.
Sub-office of state govt. ? Yes ( very distantly and indirectly
).
Sub-office of local govt. ? No.
Sub-office of university ? Yes ( indirectly ).
Sub-office of public radio WMRA ? Yes.
United Way --MEMBER? No ( A past member, Valley Voice decided to
leave United Way in the mid-1990's ).
United Way --ABLE to accept gifts given to United Way when we are specified
recipient? Yes.
Receiving Federal government finaicial aid? Yes. (College Work-Study
programs pay for occasional student interns).
Receiving State government finaicial aid? Yes (salary aid, plus
pledged support from public radio WMRA in times of shortage.)
Receiving County government finaicial aid? No.
Receiving Town government finaicial aid? No. (But indirect support
from Staunton, Harrisonburg, and Waynesboro thru CitySpan or SchoolSpan
Cable TV PEG channel usage partnership.)
Officially political? No.
Officially religious? No.
Volunteers? Roughly 50 weekly.
Paid Staff? 2 part-time .
Governing board? No (Non-governing Advisory Council board present
until Reorganization of 1999).
Oversight by? James Madison University and Public Radio WMRA.
Bylaws filed with state? No.
Year organized: 1981.
Founder: Jane Fuller (assisted by Ronald Carrier et al).
Current logo:
Mission.
By providing equal access to civic information,
public opinion, time-sensitive local news, and other published items (which
would otherwise be availible only to those who can see or hold print matter),
Valley Voice reading service encourages independence and productive citizenship
for thousands of blind, partially-blind, and medically-print impaired people
in the Shenandoah Valley.
Purpose.
Specializing in providing access to time-sensitive
print matter, non-profit organization Valley Voice is a Volunteer-powered
reading service for the blind, partially-blind, and medically print-impaired.
Organization.
Workforce:
Trained
Volunteers do most readings. Volunteer numbers range from 40 to 60 per
week --varying according to Volunteer personal schedule changes (weekly,
monthly, seasonal), ordinary turnover, and reading service workload.
Two
part-time State workers perform or oversee all non-reading tasks (broadcasting,
audio processing, scheduling, programming, automation, fundraising, inventory
control, listener relations, community relations, data, training, acquisition,
planning). Current part-time workers: Valley Voice Program Director Terry
Ward, Valley Voice Fundraising Director Rob Munro.
Occasionally,
when funds from the federal Work-Study program are available, college students
sometimes work for short periods.
Hierarchy
of Suboffices:
Commonwealth/State
of Virginia.
James Madison University (JMU).
JMU College of Arts and Letters.
JMU Center for Public Broadcasting
(WMRA).
Valley
Voice reading service.
Agency:
Like
other JMU suboffices, Valley Voice is a non-profit, tax-exempt, 501(c)(3)
organization thru the James Madison University Foundation (Fed "tax
number" / "I.D." / EIN: 54-6001-756).
Funding.
Overall:
administrative "overhead" costs are quite low, and contributions
(from the general public, organizations, etc) almost always go toward equipment
and office supplies --not staff salary.
Equipment:
financial
contributiuons from businesses, organizations, foundations, and individuals;
grants; Valley Voice Friends fundraising activities; Valley Voice fundraising
activities; Valley Voice underwriters.
Programs
(subscriptions): financial
donations from newspaper publishers; contributiuons from businesses, organizations,
foundations, and individuals; grants; Valley Voice Freinds fundraising
activities; Valley Voice fundraising activities; Valley Voice underwriters.
Rent:
None. Office space lent by public radio WMRA.
Office
Supplies: lends
by public radio WMRA, barter, Valley Voice Freinds fundraising activities.
Salary
1 (Valley Voice's two part-time workers): State
Community Service Grant program, (additional support pledged by public
radio WMRA in times of shortfall).
Salary
2 (occasional college student workers): federal
college Work-Study program.
Identifying
Names.
Valley Voice.
Valley Voice reading service for the blind, partially-blind, and
medically print-impaired.
Valley Voice reading service for the blind, and print-impaired.
Valley Voice reading service for the blind.
V.V.
(More names, unofficial, sometimes found in old directories)
Valley Voice RRS.
Valley Voice RRS F/T Blind.
WMRA's reading service.
Identifying
Numbers.
JMU-MSC: 6803.
Federal I.D. number / "tax number"/ EIN: (must use James
Madison Foundation EIN: 54-6001-756).
Identifying
Images.

Primary Logo / graphic emblem:
"Valley Voice with microphone and Braille"
Logo
Elements:
In sans-serif type (similar to Arial fontface),
the word "Valley" is set directly above "Voice", aligned
such that: 1) the point of the topmost V spears into the triangular empty
space between the arms of the bottom V, 2) the double "l" in
"Valley" is above the "i" of "Voice" --almost
like a tuning fork, and 3) the curved bottom tail of the "y"
in "Valley" makes contact with the "e" of "Voice".
Usual color is black; a "negative" version is rarely used. A
microphone mounted on a segment of mic stand pipe lies atop the V's at
an angle echoing the angles of the V's arms. Representations of Braille
letters say "Valley Voice" (spelled out letter-by-letter, all
lower case).
Logo
Symbolism:
The microphone implies "sound" or "speech"
(using a symbol running less risk of soon looking "dated" --as
other logos' reel-to-reel tape wheels, large size satellite dishes, cassettes,
and sound waveforms can). The microphone is of typical working design --not
an "old timey" design of classic radio. Braille dots imply "something
to do with blindness". The conjoined letters V remind some of a corporal's
chevrons --quite fitting for a no-frills, hard-working, "grunt"
office which gets things done with minimal overhead.
Logo
Considerations:
1) Readable and recognizable even when reduced
in size, 2) not prone to look dated, 3) discards previous logos' "old
timey" microphone (which implied radio drama and other Golden Age
of Radio material) and sunbeams (which some mistook as a religious reference),
4) suitable for single-color printing (to minimize costs).
Logo
Copyright:
Image use is "on loan" to Valley Voice
reading service. Also, may be used by the media when publicizing Valley
Voice activity, and by authorized V.V. Volunteers promoting Valley Voice.
Otherwise, use permitted by permission only. All Rights Reserved by designer:
(c) 1998, Terry Ward. (When an individual is paid by an organization to
design an image, Copyright goes to the organization --not to the individual.
This image was not created by a paid designer, but rather by an individual
volunteering time on home equipment).

Secondary
Logo / graphic emblem:
"V's with microphone"
Logo
Elements:
Simply a derivation of the primary design,
using only the recognizable chevron of V's (or a single "V")
overlaid with the microphone.
Logo
Copyright:
Same as Primary Logo, above.
History.
1981 and Before: Beginnings.
The
Valley Voice's roots go back well before the eighties. Ronald Carrier,
during a distinguished term as President of James Madison University (JMU),
was instrumental in the effort to acquire what would become the Valley
Voice's host station: the entity later known as public radio WMRA. JMU's
Board of Visitors still holds WMRA's broadcast license. Mr. Carrier explained
(in 2001) that he originally had two reasons for bringing a radio station
onto campus. The first, he said, was self-serving: he wanted to hear JMU
basketball games. (He said that AM radio later started carrying some of
the games, making this reason less urgent). The second reason was public-spirited:
he wanted a radio station so that he could attach at least one "sideband"
broadcast stream to the main FM signal --for the purpose of Public Service.
PHOTO:
Kitty Wells in Valley Voice's control room in 1983.
Usually
radio stations are created with no thought of Public Service sidebands;
sidebands appear later (if ever) as an afterthought. However, WMRA was
established with the public good in mind from the very beginning; the sideband
was the initial reason for creating the main station. That Public Service
"sideband" is Valley Voice --operationally organized in 1981
by Jane Fuller. Within a few months, cooperative effort (from Ms Fuller,
WMRA's engineer Ellsworth Neff, WMRA management, and the Valley Voice's
first Volunteers) led to the first broadcasts.
PHOTO: Shenandoah
Valley Builders' Association ExecVP Mark Martin reading in 1983.
To
preserve the timely nature of the newspapers' content, Volunteers' readings
were broadcast (rather than recorded onto tape --and then the tapes copied
and mailed out). Reading services deal with the time-sensitive parts of
the print world. Books, which have a longer shelf life, are usually taped
by separate Talking Book centers and other books-to-tape organizations.

PHOTO:
Subcarrier Band receiver unit for free loan to a print-impaired person.
By
broadcasting on a main FM channel's Subcarrier sideband, the expense of
equipping and licensing a whole new FM station could be avoided. However,
an ongoing expense was born. Ordinary AM-FM radios cannot decode Subcarrier
sideband signals. To hear the broadcast, each listener needs a specialized
Subcarrier Band receiver. In flat terrain, cheaper ($35-$60) models are
adequate; however, the Shenandoah Valley's hilly terrain batters the already-weak
Subcarrier signals. Hills cause "multipath" interference (previous
signals which have bounced off of nearby vertical surfaces reflect back
into the new incoming signal's path). Result: the listener hears a lot
of static and only a little speech. In most of Valley Voice's service area,
only the better quality Subcarrier units ($90-$120) are strong enough to
pick up the signal adequately. 
PHOTO: Retired
Waynesboro High School Guidance Deptartment Head Martha Schneider reading
in 1983.
Because
most sight-loss triggers relate to old age, most of Valley Voice's qualified
recipients are seniors on fixed incomes. So, Valley Voice buys the Subcarrier
receivers --and then lends them free-of-charge to medically-qualified people.
However, the service cost to Valley Voice (of roughly $100 per person)
meant that it would take a very long time before even a few of the Valley's
several-thousand blind, partially-blind, and print-impaired people could
be served. There were 80 receivers in the field in 1983 (according to an
old newsletter).
1985-1990:
Gradual Growth.

PHOTO: Volunteer
Virginia Obenschain - Willis reading circa 1985.
After
Ms Fuller, other Directors came and went. A non-governing Valley Voice
Advisory Council gave guidance. Valley Voice became a member of the United
Way and the National Association of Radio Reading Services / NARRS (later
renamed International Association of Audio Information Services / IAAIS).
Many Volunteers fondly remember Lori Rothengass-Miller, who began leading
the reading service while still a student. Her energy and effort left a
lasting impression. The receiver-count neared 500 by the year 1990.
1990-2000:
Pressure to Meet Demand.
While it was an accomplishment to have distributed 500 receivers,
the number represented only around 5% of the qualified population. Demand
for the service remained strong. There was often a waiting list. For the
Valley Voice Director (who already recruited and trained Volunteers, delivered
receivers, planned programs, handled public relations, raised money, and
did many of the other jobs associated with running a broadcast entity),
pressure to raise funds grew. Since readings were aired live, an absent
Volunteer (if no substitute could be arranged) would mean the Director
had to reschedule commitments and become the reader. 
PHOTO:
Valley Voice control room during the era of reel-to-reel magnetic tape.
Public
radio WMRA had been generous to Valley Voice, and had always lent office
space to the organization. The 90's recession and resulting budget cuts
threatened to harm both WMRA and Valley Voice. Valley Voice could keep
its office space, but would need to raise much more money of its own since
it would not benefit directly from WMRA's fundraising campaigns.
In
the mid-1990's, a series of Directors (many citing low pay and a high work
load) left shortly after being hired. Few were present longer than two-and-a-quarter
years. The "learning curve" phase any new hire goes through (and
also the "candidate search time" between having Directors) meant
that there were frequent periods when the organization was leaderless.
A key method of raising funds was through personal appearances by Directors
before civic groups. The method is impractical when there is no Director.

PHOTO:
Valley Voice control room after the introduction of 8-track style "cartridge"
tape.
While
the Advisory Council had loyal members at various times over the years
(Vickie Simmons, Debbie Peterson, Dan Bowman, Ernest Schlabach, Onnie Bailey,
Phil Emmert, Dick Lyons, and others), on the whole absenteeism was growing.
Donations
were low. A catch-twenty-two with most business donations became evident.
Business gifts were frequently contingent upon Valley Voice's ability to
broadcast a "thank you" message before a large audience --and
the ability to have a large audience (because of the high cost of Subcarrier
receivers) required already-having a lot of money. However, a few local
companies were always supportive --especially Riddleberger Brothers and
also the Green Valley Book Fair.
Public
donations were low because few people knew what reading services were --or
why they were important. Placing "awareness" advertisements was
problematic: they cost money, they seldom brought donations, but often
they did result in new requests for services. Except for JMU media, news
coverage about Valley Voice activity was scarce. Many in the press misunderstood
the nature of reading services. One radio reporter confided, "we used
to throw out y'all's press releases 'cuz you're broadcasters...so we figured
you were media rivals." In fact, Valley Voice has never been a news
outlet with its own News Department. Instead it simply acts like a giant
eye: "seeing" time-sensitive print matter and then retransmitting
it in a format which is accessible to sight-impaired people.
PHOTO:
Volunteer in Valley Voice reading studio --outfitted with surplus hand-me-down
equipment including a taped-together microphone, a "bendover"
style floor mic stand meant for stage performances, and a disco-era chair.
Few
public donations to the United Way specified Valley Voice as a recipient.
Also, Valley Voice disliked the restrictions the United Way placed on Valley
Voice's own fundraising --especially when the financial benefits of membership
were comparatively low. Valley Voice decided to remove itself from United
Way's membership list. (United Way gifts can still reach the service if
they are specifically named to Valley Voice).
Occasionally,
there was talk of legally-incorporating the Valley Voice in order to have
an enhanced status, but lawyer's estimates for the necessary paperwork
ranged from $2000 to $5000 (even after one office offered a $500 charity
discount). Saving money by writing Bylaws and Articles of Incorporation
without a lawyer would be tedious work. Incorporation talk was tabled.
Late
1990's directors included Liz Rubush and Valerie Mullen-Pletcher. In hopes
of lowering per-person service cost (and of giving listeners a clearer
signal), Valley Voice put an experimental audio stream on to 88.3 of Harrisonburg
Adelphia's Cable FM.
A
grant totaling $30,000 arrived from two organizations: the Virginia Association
for the Blind and the Voice of the Blue Ridge. The gift allowed Valley
Voice to purchase automation equipment and software. WMRA installed the
new system in the main studios of Valley Voice and WMRA --and in two shared-use
audio recording/production studios.
The
last time the Director's job went vacant in the 1990's, host station WMRA
spread out the usually-overextended Valley Voice Director's workload by
splitting the job into two part-time positions. Volunteer Rob Munro (a
radio announcer, past writer, and Virginia's first blind Eagle Scout) was
hired along with Terry Ward (a radio announcer and past art teacher).
The
automation system was not yet fully-enabled. Advisory Council absenteeism
remained. Funds were low.
After
almost twenty years, there were roughly 800 receivers in the field --giving
only around 10% of the medically eligible population access to the service.
There
was much to do.
2000
and Beyond: New Directions.
New sources of funding were needed, but Valley Voice's connection
to JMU meant that certain fundraising activity was prohibited. Talk of
legally-incorporating Valley Voice re-emerged --but an incorporated Valley
Voice would still have been held to the same restrictions. Valley Voice's
Terry Ward and Rob Munro decided to establish a separate non-profit "booster"
organization whose purpose would be to raise money for (and public awareness
of) the Valley Voice. To save money on incorporation fees, Mr. Ward (instead
of a lawyer) drew up Bylaws and Articles of Incorporation. Valley Voice's
Rob Munro carried office responsibilities in order to free up Mr. Ward
to finish the tedious legal preparations. Litten & Sipe's Steve Heitz
organized a review of the legal paperwork, RSM McGladrey's Mensel Dean
asked accountant Gerry Rush to check the financial material, and Volunteer
Warner Sandquist funded the organizational start-up costs. Booster organization
Valley Voice Friends was born. (Within three years, Valley Voice Friends
would raise over $12,000 for Valley Voice's use.)
PHOTO:
Veteran Volunteer Dr. Jack Rapp reading Harrisonburg's Daily News Record
along with trainee, JMU student Sheri Blackwood. Circa 2000.
The
just-installed automation system needed to be coded --a process demanding
long days of computer typing. Inconsistent product performance lengthened
the process considerably; the software manufacturer released over two dozen
patches to fix "bugs" in their system. Once the system was finally
operational, Valley Voice could record live readings for later playback
(without tape --and without needing an equipment operator to arrive and
push "play" on a tape player). In the past, Valley Voice's after-hours
shows (from an out-of-state reading service) were piped in thru a satellite
network. Now, Valley Voice could repeat local programming throughout the
evening. The change tripled the amount of local material on the schedule.
Volunteers to operate equipment were no longer needed, so former equipment
operators were freed up to become readers if they wished.
After
Valley Voice's Rob Munro finalized the last of the of the automation coding,
even more local content could air: more Virginia periodicals, news magazines,
and weekly papers. Also, reliable weekend readings made were possible.
After automation, the Number of Volunteers had actually grown (because
it was possible to air so much more locally-produced material).. 
PHOTO:
Valley Voice reader uses digital software in a Valley Voice-WMRA recording
room.
Valley
Voice applied --unsuccessfully-- for a Commerce Department PTFP Grant.
The PTFP grants do fund some multi-million dollar projects (turning analog
public broadcasters digital, for example) but --we were told-- not Subcarrier
receiver purchases.
Valley
Voice learned of the Denton Foundation's public statements about supporting
local charitable efforts. Valley Voice invited a Denton Foundation officer
to tour the facility --only to be informed of the need to make organizational
bylaws, names of board members, and other administrative material readily
accessible. The Denton representative had a valid point; Valley Voice began
putting as much information as possible onto its website for easy public
access.
The
initial stages of computer automation (along with the process of legally
incorporating the booster organization Valley Voice Friends) consumed many
staff hours. Meanwhile, of course time-consuming day-to-day responsibilities
continued. To free up some time (and also in response to growing absenteeism)
the now-redundant Valley Voice Advisory Council was phased out. It's work,
along with direct fundraising assistance, was taken up by the new booster
organization Valley Voice Friends.
The
boosters were put to immediate use when an opportunity to perform a charity
raffle arose. Nationally-known Artist P.Buckley Moss and the P.Buckley
Moss Society donated a large print of a Moss image (to which the Artist
hand-painted additional people). Framed by Donovan's Framery, the raffle
prize would be attractive to collectors. By selling raffle tickets, Valley
Voice Friends raised roughly $3500 for Valley Voice's use. The funds bought
Subcarrier receivers, Cable TV signal-relay equipment, and office supplies.
The next two raffles of P.Buckley Moss art prints raised over $7000. The
relationship is likely to continue.
P.Buckley
Moss was among the first community leaders to be named an honorary Director
on the board of Valley Voice Friends. Others include past JMU President
Ronald Carrier, past Chamber of Commerce officer Pat Doss, past White House
staffer Andy Lawrence, and past Fishburne cadets leader Col. Bo Beasley.
Valley
Voice Friends bought the website name www.ValleyVoice.org and Valley Voice
continued posting many pages of information there. The efforts helped reverse
longstanding ignorance of reading service activities --both with individuals
and the press. 
PHOTOS:
(Top) Volunteers trying to prepare for a reading amid office clutter. (Bottom)
Improved Volunteers' area.
Valley
Voice's Terry Ward volunteered a week of vacation days to make the Volunteers'
part of the Valley Voice facility more pleasant. In the past, Volunteers
had to prepare for their readings amid the windowless office's clutter
and storage boxes. A new space (looking rather like a tiny living room)
was born --using scrap wood, fragments of antique furniture, castoffs from
JMU Surplus, chipped antique store discards, moldings donated by Lowes
of Harrisonburg, and with help from JMU maintenance workers. 
Valley
Voice's Terry Ward learned that reading services in Detroit and elsewhere
were broadcasting their audio on specially-created Cable TV channels. Creating
whole new channels was too costly, but Ward modified the concept to achieve
the same effect: ask existing government-owned Cable TV channels (the CitySpan
scrolling-text channels found in most broadcast markets) to replace their
background music with Valley Voice readings.
Thus,
sight-impaired people with Cable could be told to turn on a CitySpan channel
to hear their local newspapers. In the past, Valley Voice needed to purchase
a specialized Subcarrier Band receiver ($90-$120 each) to lend out to each
medically-qualified listener. There had been no other way for those in
need to hear the broadcasts because regular AM-FM radios do not decode
Valley Voice (which broadcasts in the Subcarrier Band). The high per-person
service cost explains why (after almost twenty years) only around 1000
receivers were in the field, leaving many qualified people unserved. With
one Harrisonburg-area Cable TV signal, Valley Voice could reach an estimated
1,500 sight-impaired people --after spending only around $1200 on equipment.
To field 1,500 Subcarrier receivers would have cost $135,000-$180,000.
Overnight, this idea could raise by 150% the number of print-impaired people
able to get the service. It could do so for up to $178,800 less than traditional
methods would have allowed --if only the people in charge of CitySpan style
Cable TV channels could be convinced to say "yes".

PHOTO:
Cable TV showing a CitySpan channel.
Mr.Ward
organized a presentation for the February 27, 2001, meeting of Harrisonburg
City Council (the entity in charge of Harrisonburg CitySpan TV). Invited
guests Pat Doss, Debbie Austin, Rich Sorey, and Dan Bowman spoke on behalf
of Mr.Ward's proposal. During his speech, Mr.Ward said that Valley Voice's
supporters --not the city's taxpayers-- would bear the equipment costs;
the reading service wanted just permission, not money. After asking technical
and monetary questions (particularly, "now you say it's not going
to COST anything, right?"), City Council approved the concept unanimously.
Valley Voice first appeared as Harrisonburg CitySpan's audio background
on April 20, 2001. The speech text and summaries of the guests' remarks
were posted on the Harrisonburg City Council online archive of Minutes
at: http://www.ci.harrisonburg.va.us/minutes/01mfeb27.html
With
a working model to observe, other authorities warmed to the concept. Waynesboro
SchoolSpan 22 eagerly allowed Valley Voice onto its background --thanks
to Waynesboro Schools' Dr Robin Crowder and Betsy Clark. Volunteering time,
Terry Ward and Warner Sandquist of Valley Voice Friends did a roof-to-basement
installation: antenna, pole, cables, and basement electronics. During the
project, Mr.Sandquist's dedication in the face of danger during a windstorm
earned him a medal of merit from the organization. (His other many contributions
to the cause were also taken into account). Valley Voice's audio on Waynesboro
SchoolSpan 22 can reach an estimated 1,500 print-impaired people --again
at a savings of up to $178,800 over traditional methods.
Valley
Voice approached the Staunton office of Adelphia Cable to inquire about
putting Valley Voice on the Fiber Loop --a regionwide fiber optic system.
In theory, one array of Valley Voice equipment could feed signal into a
multi-county area. Staunton Adelphia responded in a pleasant tone, but
was not in a position to make any deals at the time. A year later, status
remained uncertain.
Shentel
Cable of Shenandoah County volunteered to create a special Valley Voice
channel --and to buy the necessary equipment. Shentel Cable's David Ferguson
said that it was a worthy project: letting Shenandoah County's print-impaired
Cable subscribers have a way to get access to print. Mr.Ward met with Shentel
technical wizard Eugene Miller (and a bucket truck) to calibrate the equipment.
Shentel's Valley Voice TV66 reaches an estimated 675 print-impaired people;
having served them with traditional Subcarrier receivers would have cost
$60,750-$81,000.
Staunton's
government channel added Valley Voice to its background audio thanks to
equipment purchased by Valley Voice Friends and installed by City Facility
Services Superintendent Tim Powell and staff (with assistance from Terry
Ward and Warner Sandquist of Valley Voice Friends). The project also benefited
from the good graces of City Customer Relations Coordinator Doug Cochran,
City Chief Technology Officer Kurt Plowman, City Manager Bob Stripling.
Staunton CitySpan's Valley Voice audio can reach up to 1125 print-impaired
people; having served them with traditional Subcarrier receivers would
have cost Valey Voice $101,250-$135,000.
A
retirement community complex also added a Valley Voice TV channel to its
in-house Cable TV network. Resident Martha Ware heard Valley Voice's Rob
Munro giving a speech --and she was inspired to fund equipment to bring
Valley Voice into Summit Square's Cable TV system. Joe Rhoades of Sunnyside
Communities and Warner Sandquist of Valley Voice Friends installed the
equipment. Estimates suggest that up to 50 residents with print-impairments
might benefit; having served them with traditional Subcarrier receivers
would have cost Valley Voice $4,500-$6,000.
The
first five Valley Voice Cable TV installations allowed Valley Voice to
quintuple (in fact, almost hextuple) the number of print-impaired people
it could serve: from around 1,000 (a figure which had taken almost twenty
years to reach) in the year 2000 to around 5,800 in the year 2002. To serve
those additional 4,800 qualified people thru the traditional practice (of
buying individual Subcarrier Band receiver units for $90-$120 each and
lending them out for free) would have cost up to $576,000. Instead, over
half-a-million dollars worth of service was provided for only a few thousand
dollars worth of Cable TV compatible equipment --mostly provided by booster
organization Valley Voice Friends. Valley Voice is one of the only reading
services able to say that over half of its region's Census-estimated print-impaired
population does have access to the service.
To
view a graph,
click here (then use your browser's "back" button to return
here).
Valley
Voice received several honors:
1. The
state governor sent a certificate of recognition saying: "the work
of...dedicated volunteers...plays a crucial role in helping Virginia's
blind and vision impaired community enjoy a high quality of life....I extend
my sincere thanks to the many volunteers at the Valley Voice Reading Service
for the Blind....your efforts are appreciated by many throughout our great
Commonwealth and nation."
2. Congressman
Bob Goodlatte gave a quite supportive speech and pinned medals on Valley
Voice's longest-serving Volunteers (during Valley Voice's 2001 Volunteer
Recognition / State-of-the-Service Event).
3. Mental
Health Association of Augusta invited Terry Ward and Rob Munro to accept
for the Valley Voice the 2001 MHA Media Award for making a "significant
contribution of Mental Health information by the print media or electronic
media." The award was given at the MHA's 47th Annual Dinner Meeting
with many community notables present.
PHOTOS:
(top) Congressman Goodlatte and the longest-serving Valley Voice Volunteers,
(below) Congressman prepares to pin a long service medal on Volunteer Wilkie
Wilkerson.
4. Valley
Voice's Rob Munro was named to an officer's chair on the board of directors
of the International Association of Audio Information Services (IAAIS).
5. The
Department of Justice's "Weed and Seed" urban rejuvenation program
approved (through a local office) a $3000 grant proposal written by Rob
Munro. With the grant award, Valley Voice Friends will buy Valley Voice
Subcarrier receivers primarily targeted for distribution in northeast Harrisonburg
and nearby parts of Rockingham county.
In
mid-2002, state budget shortfalls meant that Valley Voice's two part-time
workers (Ward and Munro, above) would likely not get paid in full. By late
2002, more cutbacks were likely. After discussions, Valley Voice's host
station Public Radio WMRA agreed to use the power of its on-air fund drives
and mass-mailings to help rescue the reading service if the need should
arise. In return, WMRA (which always had nominal regulatory power over
Valley Voice) would supervise Valley Voice more closely --and would take
over some of its duties.
In
late 2002, Valley Voice awaited word from several pending projects: Cable
TV expansion to Luray and Charlottesville; presence on the Adelphia Fiber
Loop; private sector partnerships including Valley Voice Cable TV at Virginia
Mennonite Retirement Community and Sunnyside of Harrisonburg; and distribution
of Subcarrier receivers specifically tuned for the Charlottesville-Albemarle
area.
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